Platform · Visual merchandising
Every store, on brief.
Manage, distribute and validate every visual merchandising guideline, from HQ to every store, in real time.
The email-and-messaging-app workflow ends here. The brief, the execution photos, the annotations and the conversation is live in one thread, with a full audit trail.
From HQ
HQ sends the whole brief, to exactly the right stores.
A mission carries everything the store will need, the images and videos, the planograms, the written guidelines, the products themselves. Written once, it is filed by season and by campaign.
HQ chooses exactly who acts: a single store, a market, a country or all of them. The five tabs follow one mission out of Paris and back.
In store
Photographed or filmed, submitted, reviewed.
The mission lands on the phone with its reference photos, its products and its written instructions. The team dresses the window, photographs it or films a short video, and submits from the app.
The review comes back in the task itself. HQ circles what is missing on the photo and answers; every message is translated as it arrives, so the store reads and replies in its own language. From the first question to the final approval, the exchange stays in one thread.
01/ 05
The mission arrives
A push, a new mission, five tasks and a date. The brief is already on the phone.
02/ 05
The brief in hand
Reference photo, planogram, products, fixtures. Everything the window needs, in the task.
03/ 05
Photograph, submit
A photo or a short video from the camera, tagged by display type, sent from the floor.
04/ 05
HQ answers
The photo returns annotated, with a message beneath it. It reads in the store's own language; the reply goes back translated.
05/ 05
Validated
A new photo, a green status. The window is on brief.
Side by side
The reference, and the window it became.
Every submission sits next to its brief. The review happens on the pair.
AI review
The AI reads it before HQ does.
AI can analyse submitted photos against the reference guidelines automatically. Before anyone at HQ opens the file, it has compared the submission with the brief's references and flagged where the two differ.
Then the review proper begins. HQ opens the submission with the AI's reading next to it, checks each flag against the window itself, annotates the photos and answers in the thread. The AI proposes; a person signs it off.
That matters most in a campaign week, when submissions arrive from every market at once. HQ starts from a marked-up gallery rather than a blank one, and spends its time on the windows that drifted.
- Photos read against the brief's references
- Deviations flagged before HQ opens the file
- Annotation and the final call stay with HQ
The proof
Compliance, seen at a glance.
Missions are tracked with real-time status (on time, at risk, overdue) so nothing slips through the cracks.
Store teams submit photo or video proof of their VM execution. HQ reviews, approves or requests changes, giving full visibility on whether guidelines are being followed across every location.
- Calendar and geographic map views of active missions
- Analytics per mission: stores validated, pending reviews
- Photo gallery across all submissions
HQ, anywhere
The desk is optional.
For the merchandising team, all of this runs from the app on a phone and from the browser on a computer: writing a mission, assigning it, reviewing what comes back, annotating a photo. It is the same mission on both sides, in the same thread, with the same status.
In practice the two divide by moment rather than by feature. The phone is for rereading a submitted window from the field; the laptop is for building a campaign, with its media and its store lists spread out. Both carry the whole job.
