As much a creative company as a tech one.

ToldUntold began with a simple idea, to build a platform that teaches people the way they actually want to learn today. That idea found its focus in retail, in giving sales teams everything they need to sell and perform in store. Samantha, the CEO & Co-Founder and an avid longtime shopper, spent years in stores as a customer, and saw a big gap in brand and product knowledge on the shop floor, and understood the difference a well-trained sales team makes to the customer experience.

We didn't want to take the standard route, the one we've seen time and time again in the LMS space, where training looks like digital homework that people become allergic to. We wanted to build something people actually want to open, that fits how they already browse, scroll, and consume. Which is why ToldUntold looks like what you'd get if Netflix, Instagram, TikTok, Substack and Spotify Podcasts had a training tool lovechild.

Going back to Samantha's original conviction, when a client is browsing in a store and the team genuinely knows what they're selling and how to sell it, that is often what can decide whether that client walks out with a shopping bag (or several) or leaves empty-handed. So the platform is also able to clearly show the correlation between product content performance on the platform (especially since content is linked back to product where relevant) and the sales of that product, from a POS, market, country or global perspective - and then be able to make suggestions on which kind of content should be pushed to the teams to help close the gap(s) where needed.

ToldUntold is as much a creative company as a tech one. Without great content worth watching, the platform is just a shell. So we also produce content for the platform and build the programming strategy behind each format, while clients produce as much of their own content as they want. Our content philosophy highlights both the 'told' (facts, specifications, materials, techniques) and the 'untold' (anecdotes, stories, context), because it's often in the untold that you more deeply understand the told.

Today ToldUntold has grown beyond pure training, into visual merchandising, operationally-led tools like workforce & task management, an AI agent on the platform. However, training and showing its impact on the business remains central to what we do. And always with the notion of engaging the B2B crowd just like you would the B2C crowd, because why should great experiences only be afforded to clients and not internal teams..?!