The Substack format,
reimagined for training.
Editorially crafted, in the voice of your maison.
Our editorial team works the way journalists do, with research, interviews, fact-checking, and a house style calibrated to your brand voice. Every piece is sourced from your brand book, your archives, your training materials, your presentations, your guidelines, and the people who know the subject best.
The result reads like your maison's own publication, precise, elegant, and worth your teams' time.
Substack, but for Your Sales Floor
Our writers learn your tone of voice before applying it across every article. Training material is adapted into an editorial format your teams already know from the publications they read, aligning learning with how people consume information today.
Human + AI
AI accelerates the groundwork, surfacing material from your brand book, archives, presentations, and training documents in minutes. Human editors then shape that material into a story, bringing the judgment, nuance, and craft no model delivers alone.
Fact-Checked, Always
Claims are verified before publication and updated when things change. Your teams read information they can repeat to a client with confidence.
From product deep-dives to the art of service.
ToldUntold tells its stories across many mediums, and each one carries knowledge differently. Articles make their own case, whether exploring collections and craftsmanship, service rituals, the psychology of dealing with clients, and the brand at greater depth.
The 'told' and the 'untold' way of storytelling by wrapping narrative around facts applies where relevant. No subject is off limits, and length adapts to the subject.
Brand & Products
Craftsmanship, materials, brand history, product knowledge, collections, styling, inspirations.
Soft Skills & Culture
Active listening, handling objections, team culture, body language, emotional intelligence, cultural awareness, confidence building, difficult conversations, giving feedback, mentoring, stress management, communication styles.
Customer Experience
Selling ceremony, clienteling, service rituals, welcome and greeting, discovery, personalisation, gifting, after-sales care, VIC treatment, phygital service, client loyalty.
From brief to publication in days, not months.
A brief becomes a researched draft the same day, then moves through editing and your approval workflow without email chains.
Your teams read about the new collection before it lands in store, not a quarter later.
Every article opens onto the rest of the library within the platform, connecting to related articles, podcasts, videos, carousels, products, quests, programs, and categories.
3 Hours to First Draft
An optimised workflow automates research and structure, allowing a first draft to be produced in optimal time.
Built-In Approvals
Review, comment, and validate in one place, directly on the platform.
Always Current
Update a published piece in minutes, and link it to its related content across the platform.
Every market reads in its own language.
Document-level translation preserves context, nuance, and brand tone across markets, followed by proofreading in a dedicated workflow.
One article, released to every region at once.
80+ Languages
Translated and human proofread at document level, not sentence by sentence.
Completion Tracking
By article, user, POS, country, market, or audience, up to global.
Market Nuance
Local examples and terminology where they matter.