Creating Engaging Stories
Best practices for storytelling that drives learning
The Art of Storytelling
Great stories don't just inform—they inspire and engage.
Start with Why
Every story should answer: Why does this matter to the learner?
Use the Story Arc
Structure your content with a beginning (hook), middle (journey), and end (resolution).
Make It Visual
Use images, videos, and animations to bring your story to life.
Keep It Concise
Shorter episodes (2-5 minutes) have higher completion rates.
Make every opportunity to share information truly meaningful and track the real, measurable impact it has on your teams and your audience.