After reviewing the content our clients are publishing on ToldUntold, one thing is clear: the role of the Training Manager is changing, and it needs to.
For too long corporate learning has relied on pushing information to employees. But pushing information doesn't create engagement. Attraction does.
The Training Managers on ToldUntold aren't just delivering content, they're creating narratives that make people want to learn. They build credibility through consistency. They shape how retail teams think, feel, and act about the brand and products they sell, and the services they provide.
In other words, they've understood something that the best content creators figured out long ago: influence is not about authority, it's about relevance, storytelling, and connection.
The parallel is worth exploring:
A Content Creator attracts an audience to take action externally.
A Training Manager attracts employees to grow internally.
Both rely on narrative, consistency, and trust. The difference being one shapes buying decisions, the other shapes selling behaviour.
This is why the Training Manager’s role needs to evolve. Not into an influencer but into someone who masters the mechanics of influence to make knowledge irresistible.
In this context, ToldUntold becomes more than a training tool, it becomes the channel through which Training Managers attract, engage, and mobilise retail teams to perform at their best.
#LearningAndDevelopment
#HRStrategy
#EmployeeTraining
#BusinessPerformance
#TalentDevelopment
For too long corporate learning has relied on pushing information to employees. But pushing information doesn't create engagement. Attraction does.
The Training Managers on ToldUntold aren't just delivering content, they're creating narratives that make people want to learn. They build credibility through consistency. They shape how retail teams think, feel, and act about the brand and products they sell, and the services they provide.
In other words, they've understood something that the best content creators figured out long ago: influence is not about authority, it's about relevance, storytelling, and connection.
The parallel is worth exploring:
A Content Creator attracts an audience to take action externally.
A Training Manager attracts employees to grow internally.
Both rely on narrative, consistency, and trust. The difference being one shapes buying decisions, the other shapes selling behaviour.
This is why the Training Manager’s role needs to evolve. Not into an influencer but into someone who masters the mechanics of influence to make knowledge irresistible.
In this context, ToldUntold becomes more than a training tool, it becomes the channel through which Training Managers attract, engage, and mobilise retail teams to perform at their best.
#LearningAndDevelopment
#HRStrategy
#EmployeeTraining
#BusinessPerformance
#TalentDevelopment